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📰 off-dutyArs TechnicaTuesday, July 14, 2026 at 1:19 PM UTC9d ago

Boomers, not Gen Z, are the generation cutting back most on alcohol

Boomers, not Gen Z, are the generation cutting back most on alcoholPhoto: Ars Technica

New research overturns assumption that abstinent younger drinkers are behind weak demand

Read full article at Ars Technica →

Originally published by Ars Technica. Summary and curation by DutyStation.ai.

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