🤖 AI & TechCNBCMonday, October 26, 2026 at 1:02 PM UTC2h ago

Fanatics teams up with OpenAI for new AI-powered shopping suggestion feature

Fanatics is using AI to help shoppers navigate more than 1.5 million items of sports merchandise, with a Shop the Look feature powered by OpenAI Codex

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Originally published by CNBC. Summary and curation by DutyStation News.

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Fanatics teams up with OpenAI for new AI-powered shopping suggestion feature

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