📰 GeneralCNBCThursday, June 25, 2026 at 11:00 AM UTC1h ago

TikTok and YouTube are reinventing sports viewership. Broadcasters are taking note

Leagues, teams and media networks are increasingly meeting younger fans on social media as platforms like TikTok, Roblox and YouTube capture most of their time

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Originally published by CNBC. Summary and curation by DutyStation.ai.

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TikTok and YouTube are reinventing sports viewership. Broadcasters are taking note

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